Role
Duties & Responsibilities
1) Database Management: Ensure all customer databases are accurately maintained, regularly updated, cleansed, and securely stored in accordance with company policies.
2) Customer Communication & Follow-Up: Conduct customer calls and follow-ups as required, based on instructions from the Service Marketing Manager, to support customer engagement and retention initiatives.
3) Social Media Management: Ensure all social media platforms are consistently updated with relevant, engaging, and timely content to enhance brand visibility and audience engagement.
4) Content Creation: Develop creative marketing materials, including artwork, graphics, photographs, and video content for digital marketing campaigns and social media platforms.
5) WhatsApp Business Management: Monitor and respond to customer enquiries via the WhatsApp Business platform in a professional and timely manner.
6) Customer Retention & Database Development: Generate, maintain, and update customer databases to support retention campaigns and strengthen customer relationships.
7) Reporting & Analytics: Prepare and maintain customer retention reports, providing relevant insights and recommendations to support business objectives.
8) Brand Representation: Create social media content and serve as the face of the brand for digital campaigns, promotional activities, and video appearances when required.
9) E-Voucher Administration: Design, create, upload, and maintain e-vouchers within the designated systems, ensuring accuracy and compliance with campaign requirements.
10) Data Governance: Ensure proper database management practices, including data accuracy, integrity, confidentiality, and compliance with internal policies and applicable regulations.