587: SERVICE MARKETING EXECUTIVE (KUALA LUMPUR)  

Hap Seng Star Sdn Bhd

Role


Duties & Responsibilities
1) Database Management: Ensure all customer databases are accurately maintained, regularly updated, cleansed, and securely stored in accordance with company policies.
2) Customer Communication & Follow-Up: Conduct customer calls and follow-ups as required, based on instructions from the Service Marketing Manager, to support customer engagement and retention initiatives.
3) Social Media Management: Ensure all social media platforms are consistently updated with relevant, engaging, and timely content to enhance brand visibility and audience engagement.
4) Content Creation: Develop creative marketing materials, including artwork, graphics, photographs, and video content for digital marketing campaigns and social media platforms.
5) WhatsApp Business Management: Monitor and respond to customer enquiries via the WhatsApp Business platform in a professional and timely manner.
6) Customer Retention & Database Development: Generate, maintain, and update customer databases to support retention campaigns and strengthen customer relationships.
7) Reporting & Analytics: Prepare and maintain customer retention reports, providing relevant insights and recommendations to support business objectives.
8) Brand Representation: Create social media content and serve as the face of the brand for digital campaigns, promotional activities, and video appearances when required.
9) E-Voucher Administration: Design, create, upload, and maintain e-vouchers within the designated systems, ensuring accuracy and compliance with campaign requirements.
10) Data Governance: Ensure proper database management practices, including data accuracy, integrity, confidentiality, and compliance with internal policies and applicable regulations.

Job Requirements
1) Database Management : Generate, compile, clean, update and store.
2) Attend and actively support all company events, campaigns, roadshows, launches, and marketing activities whenever assigned or required, ensuring successful execution and brand representation.
3) Customer engagement & follow-up: Example there are certain campaigns we are running which requires further explanation when customer calls in, the candidate is required to attend to customer.
4) Social media management and being the brand representation if required.
5) E-voucher administration
6) Social media content creation
7) Customer retention database management & reporting

  Employment Type:  PERMANENT

  Min. Education:  Degree or equivalent

  Industry:  Automotive , Other Industries

  Spoken Language:  Malay, English

  Written Language:  Malay, English